Case Studies
Case Study #1: Refined Messaging and New Landing Pages Result in 69% increase in Leads for Villanova University’s College of Engineering
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Villanova University’s College of Engineering needed to revamp their digital marketing efforts. Existing approaches were not generating the leads they needed to fill their pipeline of prospective graduate students for the College of Engineering’s nine master’s programs.
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Before scrapping the existing approach all together, we reviewed their existing messaging, call to actions and landing pages. Instead of proposing new channels, we refined the messaging for each program and directed leads to new, program-specific landing pages (vs. all of the programs as it was structured previously).
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At the close of the campaign, Villanova’s College of Engineering saw a 69% increase in prospective student leads and a 58% increase in our direct web inquiries.
Case Study #2: Non-Profit Messaging Goes from Cluttered to Clear Using Story-Based Framework
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The founder came to us with a surplus of ideas on how to improve her visibility and grow her business. The challenge was, she had too much on her plate and needed help prioritizing.
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We had an initial Strategic Insights session where the founder was able to share all the priorities and initiatives on her plate. We learned that above all, the organization needed a clear story to attract her audience(s). We worked with her to reprioritize and reduce her list to a manageable size.
We provided messaging, direction and ongoing consulting as each part of the project was tackled. -
Clarity!
As a result, they received a new story-based messaging framework, a content strategy and hands-on guidance to fully revamp their website messaging.
We also supported a program launch, newsletter and provided ongoing consulting throughout to ensure they stayed on target to reach their goals.
Case Study #3: Villanova University Hits Enrollment Target for Newly Launched Program with Strategic Messaging and Comprehensive Marketing Strategy
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The College was preparing to launch its first-of-its-kind sustainable executive education development program. They had an approved course and an enrollment target that needed to be met for the program to move forward. Because it was a brand new program, it would require all new marketing to an entirely new audience.
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We sat down with the program director to learn about the goals of the program, its differentiators and who they were trying to attract. Then we attended a feedback session with the target audience to gleam insights as to what would be most appealing.
From there we coordinated the development of logo and all supporting marketing materials, launched a webinar series to drive demand, developed messaging and oversaw the execution of the paid ads campaign, created a nurture email campaign and a detailed landing page to highlight the story from the students’ perspective. -
The enrollment target was met, and each subsequent cohort increased in size. The program went on to secure partnerships with companies like Boeing to develop custom content for its employees.
Client Testimonial.
“Meg is an invaluable strategic marketing leader and our program would not be where it is today without her contributions! She crafted our entire marketing and communications plan for a brand new program, patiently guiding us through the process through strategic inquiry and market positioning – understanding our specific audience, developing messaging highlighting key differentiators and takeaways and identifying which digital campaign approaches would be most effective. She is an absolute pleasure to work with.”
— VICTORIA MINERVA, PROGRAM DIRECTOR, VILLANOVA UNIVERSITY